The use of targeted emails to engage potential, current, or previous donor on behalf of your organisation – is one of the most successful ways out there to create long-lasting and meaningful relationships with your audience. Zoho Campaigns is a powerful but easy-to-use tool for that – it’s designed specifically to manage contacts, content, design, and legal compliance.
A simple drag and drop editor let you dynamically change your email’s content, images, and calls to action. Connect with recipients using interactive elements such as polls, images, videos, and reply tracking; A/B-test email campaigns against one another to see which performs best.
Custom-made and predefined workflows allow you to automate emails according to timers or triggers. Use contact path tracing to see where every contact is along their journey, and how long it takes for them to reach a given point. Increase your opening rates by automatically sending emails at the recipients’ optimal opening times.
Track metrics such as opens, clicks, unopened, unique opens, unique clicks and more to gain valuable insights for your next campaign and your overall engagement strategy. View metrics by specific emails or over time periods.
And it’s not limited just to email – Zoho Campaigns integrates with several SMS services so you can reach out with text messaging, using the same powerful reporting tools and tracking functionality. Or share your mailings on social media platforms.
Extend your company’s reach – turn prospects into customers; upsell your existing customers; rack up sales and enhance stakeholder engagement. Campaigns makes it easy to:
- Generate subscribers through customisable web forms, or easily import mailing lists from EventBrite, GoToWebinar, MailChimp, and other platforms.
- Create interactive, dynamic, personalised emails – build yours from scratch or choose from 250+ predesigned templates to get started faster. A drag-and-drop creator makes the process simple.
- Segment mailing lists by demographics, geography, behavior, and other criteria.
- Fine-tune your messaging with A/B testing around content, sender address, subject lines or visuals.
- Customise workflows to trigger specific messages based on defined conditions.
- Track campaign performance with reports that show clicks, opens, unsubscribes, unopened, bounces, shared, and more. Drill down by users’ geographic location, device type, email software, and opening times.