<?xml version="1.0" encoding="UTF-8" ?><!-- generator=Zoho Sites --><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:content="http://purl.org/rss/1.0/modules/content/"><channel><atom:link href="https://www.customerconsulting.com.au/blogs/author/cate/feed" rel="self" type="application/rss+xml"/><title>Customer Consulting Group - Blog by Cate</title><description>Customer Consulting Group - Blog by Cate</description><link>https://www.customerconsulting.com.au/blogs/author/cate</link><lastBuildDate>Fri, 14 Nov 2025 01:54:38 -0800</lastBuildDate><generator>http://zoho.com/sites/</generator><item><title><![CDATA[6 Ways to avoid bombing your next sales pitch]]></title><link>https://www.customerconsulting.com.au/blogs/post/6-ways-to-avoid-bombing-your-next-sales-pitch</link><description><![CDATA[<img align="left" hspace="5" src="https://www.customerconsulting.com.au/shutterstock_1016244037.jpg"/>Imagine the scenario;&nbsp; You've researched your heart out and are fully armed with information and statistics, ready to walk in to the sales meeting ]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_euCPXXqQSvi7nW33J7upOQ" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_YLCM8L-BSRSAcK6smsxpEw" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_mrQA7-HLRRqCLWX3Msfw7w" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"> [data-element-id="elm_mrQA7-HLRRqCLWX3Msfw7w"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_hjEz7AoARGaQYjUbah9tww" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_hjEz7AoARGaQYjUbah9tww"].zpelem-heading { border-radius:1px; } </style><h2
 class="zpheading zpheading-align-center " data-editor="true">Make that sale!</h2></div>
<div data-element-id="elm_oPuA1E4vQmOCYEawzk679Q" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_oPuA1E4vQmOCYEawzk679Q"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-center " data-editor="true"><p><span style="color:rgb(1, 58, 81);">Imagine the scenario;&nbsp;</span></p><p><span style="color:rgb(1, 58, 81);">You've researched your heart out and are fully armed with information and statistics, ready to walk in to the sales meeting with your head held high and an enthusiastic grin. There's no way you can't come out of this with a signature on that service contract in your briefcase, right?</span></p><p><span style="color:rgb(1, 58, 81);"><br></span></p><p><span style="color:rgb(1, 58, 81);">It's easy to fall into the too-smart or too-confident category when making a sales pitch. However, with a more innovative mindset and less aggressive tactics, you can make your point without making your next potential clint want out before they're in.&nbsp;</span></p><p><span style="color:rgb(1, 58, 81);"><br></span></p><p><span style="color:rgb(1, 58, 81);">Here are 6 ways you can avoid bombing the next pitch you make, without underselling your product, service or skillset.</span></p><p><span style="color:rgb(1, 58, 81);"><br></span></p></div>
</div><div data-element-id="elm_2E_-X3M1gIL5QcIqZ9FfoA" data-element-type="image" class="zpelement zpelem-image "><style> @media (min-width: 992px) { [data-element-id="elm_2E_-X3M1gIL5QcIqZ9FfoA"] .zpimage-container figure img { width: 1070px ; height: 713.56px ; } } @media (max-width: 991px) and (min-width: 768px) { [data-element-id="elm_2E_-X3M1gIL5QcIqZ9FfoA"] .zpimage-container figure img { width:723px ; height:482.15px ; } } @media (max-width: 767px) { [data-element-id="elm_2E_-X3M1gIL5QcIqZ9FfoA"] .zpimage-container figure img { width:415px ; height:276.75px ; } } [data-element-id="elm_2E_-X3M1gIL5QcIqZ9FfoA"].zpelem-image { border-radius:1px; } </style><div data-caption-color="" data-size-tablet="size-original" data-size-mobile="size-original" data-align="center" data-tablet-image-separate="" data-mobile-image-separate="" class="zpimage-container zpimage-align-center zpimage-size-fit zpimage-tablet-fallback-fit zpimage-mobile-fallback-fit hb-lightbox " data-lightbox-options="
                type:fullscreen,
                theme:dark"><figure role="none" class="zpimage-data-ref"><span class="zpimage-anchor" role="link" tabindex="0" aria-label="Open Lightbox" style="cursor:pointer;"><picture><img class="zpimage zpimage-style-none zpimage-space-none " src="/shutterstock_1016244037.jpg" width="415" height="276.75" loading="lazy" size="fit" data-lightbox="true" style="height:487px !important;width:730.5px !important;"/></picture></span></figure></div>
</div><div data-element-id="elm_GHHCvSgDfFiLsybP-A3Apw" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_GHHCvSgDfFiLsybP-A3Apw"].zpelem-heading { border-radius:1px; margin-block-start:36px; } </style><h2
 class="zpheading zpheading-style-none zpheading-align-center " data-editor="true"><span style="color:inherit;"><span style="font-size:20px;">Avoid the Sales Spiel:</span></span></h2></div>
<div data-element-id="elm_AlVI47l7y-IZ8xpASOLQZA" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_AlVI47l7y-IZ8xpASOLQZA"].zpelem-text { border-radius:1px; margin-block-start:18px; } </style><div class="zptext zptext-align-left " data-editor="true"><p style="text-align:center;"><span style="color:rgb(0, 0, 0);">Everyone is familiar with the long-winded monologue by the sales rep. It's a product dump in diguise and has nobody fooled.&nbsp;</span></p><p style="text-align:center;"><span style="color:rgb(0, 0, 0);">Instead of over-explaining and underestimating your potential buyers knowledge, provide helpful material your listener can read in their own time. This will help you to endure the occassional silence during the audience's moments of consideration, and won't leave them feeling as if your product is going to trump their vision or buying goals. They are less likely to tune out and disengage when you are talking about how you can help them, rather then having a one-way conversation about all the features your product has.</span></p></div>
</div><div data-element-id="elm_3iqBMCOjtIt1A0BCfSWNEA" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_3iqBMCOjtIt1A0BCfSWNEA"].zpelem-heading { border-radius:1px; } </style><h2
 class="zpheading zpheading-style-none zpheading-align-center " data-editor="true"><span style="color:inherit;"><span style="font-size:20px;">Be comfortable knowing you don't know it all:</span></span></h2></div>
<div data-element-id="elm_DDlJ5koJfeCVFakop11LAA" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_DDlJ5koJfeCVFakop11LAA"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><p style="text-align:center;"><span style="color:rgb(0, 0, 0);">It's a tough time having to talk about the same thing over and over again with varius prospects, but don't let this lead you down the trap of thinking you know what they need. Guide your audience to their own conclusion with well-timed questions about what pains them the most about their current product/service, and why they are looking for a better alternative. Use your own experience and wisdom in smaller doses that help the prospect to verbalise their own goals, challenges and decision-making. You need to employ effective listening actions here, so you are able to fill in the blanks when your audience looks to you for an answer.</span></p></div>
</div><div data-element-id="elm_PC5Kt8V5UuidGU0RqU1Dog" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_PC5Kt8V5UuidGU0RqU1Dog"].zpelem-heading { border-radius:1px; } </style><h2
 class="zpheading zpheading-style-none zpheading-align-center " data-editor="true"><span style="color:inherit;"><span style="font-size:20px;">Don't worry, silence is not deadly:</span></span></h2></div>
<div data-element-id="elm_gKNyNsoeiVXixRPpDTiasg" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_gKNyNsoeiVXixRPpDTiasg"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><p style="text-align:center;"><span style="color:rgb(0, 0, 0);">You're in sales, we know you can talk. But speaking to the above point, can you listen just as well?</span></p><p style="text-align:center;"><span style="color:rgb(0, 0, 0);">By being the only one filling the silence, you are now effectively wasting your audience's time and your own. Noone enjoys being talked at, so leave plenty of space for the client to 'umm' and 'ahh' over the points you've raised, allow them to give you more information then you may need, because you cannot assume when they are going to give you the gold nugget that opens the floor to you driving that final point home about why they want to invest in you.</span></p></div>
</div><div data-element-id="elm_nG-h5As07J8aivZMzVt1Zw" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_nG-h5As07J8aivZMzVt1Zw"].zpelem-heading { border-radius:1px; } </style><h2
 class="zpheading zpheading-style-none zpheading-align-center " data-editor="true"><span style="color:inherit;"><span style="font-size:20px;">Restrict brand comparisons:</span></span></h2></div>
<div data-element-id="elm_I9xThT1a4BJ6BPA30NERvg" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_I9xThT1a4BJ6BPA30NERvg"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><p style="text-align:center;"><span style="color:rgb(0, 0, 0);">You know you are selling a superior product/service, this can best be exemplified by your confidence when you talk and answer questions about it.&nbsp;</span></p><p style="text-align:center;"><span style="color:rgb(0, 0, 0);">Sometimes, we see sales reps go into the 'us' versus 'them' pitch, where they compare their product/service to another competitor. This is most dangerous when you are making defensive comparisons between your product/service and the one the prospect is already using.&nbsp;</span></p><p style="text-align:center;"><span style="color:rgb(0, 0, 0);">While it's important to talk about the competition to a degree, a good pitch should only do so when a prospect brings it up themselves. Slow yourself down and hear out their concerns as well as the features they like about it instead of talking the competitor down. This way, you won't deviate from the reasons your product/service and your company would be a better fit for the prospect, and really shows the audience how passionate you are about enriching their lives or business, without highlighting any insecurities you have.</span></p></div>
</div><div data-element-id="elm_pnQIvoAb1sLaKDrG-jQMCQ" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_pnQIvoAb1sLaKDrG-jQMCQ"].zpelem-heading { border-radius:1px; } </style><h2
 class="zpheading zpheading-style-none zpheading-align-center " data-editor="true"><span style="color:inherit;"><span style="font-size:20px;">Exclude interrogation tactics:</span></span></h2></div>
<div data-element-id="elm_-C745kVDKUh4nI5Hr38ZAA" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_-C745kVDKUh4nI5Hr38ZAA"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><p style="text-align:center;"><span style="color:rgb(0, 0, 0);">On the same tone as mentioned above, well-timed questions are a key to success in a sales pitch. There is, however, a thin line between gathering information and staging an interrogation. This can be intimidating and cause more confusion when the prospect is trying to highlight their challenges and set goals.&nbsp;</span></p><p style="text-align:center;"><span style="color:rgb(0, 0, 0);">Also, asking very pointed, personal questions such as 'May I know what deal you have with X company?' or 'What's the price you are currently getting from X?' can immediately send a prospect running. They will divulge that information when they are ready and should not be forced into it. You can instead try to explain why you want certain information if it's feeling on the brink of private, and how it may effect the deal you are able to offer them. Be candid with your responses, and accept that you do not immediately have someone's trust at first meeting. Allow the audience to feel in control of the conversations and has ownership in the sales process.</span></p></div>
</div><div data-element-id="elm_omM3Zq-yvICiX3LBIKg13Q" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_omM3Zq-yvICiX3LBIKg13Q"].zpelem-heading { border-radius:1px; } </style><h2
 class="zpheading zpheading-style-none zpheading-align-center " data-editor="true"><span style="color:inherit;"><span style="font-size:20px;">You are not too good, too smart or too valuable for your prospect:</span></span></h2></div>
<div data-element-id="elm_grI_eTVmmmEWwnIbFw_lgw" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_grI_eTVmmmEWwnIbFw_lgw"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><p style="text-align:center;"><span style="color:rgb(0, 0, 0);">A common experience amongst buyers is the sales rep begins by showing interest in them, maybe asks some questions, and then loses interest in what they're saying completely, potentially cutting them off or even slowing their speech to meet the prospect at a perceived level of intelligence, creating a barrier of condescension and distrust.</span></p><p style="text-align:center;"><span style="color:rgb(0, 0, 0);">Not only is this a very poor practice of sales and customer service, it also loses repeat business to competitors almost immediately.&nbsp;</span></p><p style="text-align:center;"><span style="color:rgb(0, 0, 0);">As a sales rep, you cannot leave your prospect feeling like they are too 'dumb' to understand your product/service, or that your time is not worth theirs. Show modesty, and you will show your skills are valuable. Portray the ability to explain a product/service to people across many intelligence levels, your will show your knowledge and passion. If you want to win the sale, you must understand that there will always be someone who can outshine you, then set your goals to do better each time you pitch.</span>&nbsp;</p></div>
</div><div data-element-id="elm_LrN5j7-4xhoppWZAbaHHKQ" data-element-type="image" class="zpelement zpelem-image "><style> @media (min-width: 992px) { [data-element-id="elm_LrN5j7-4xhoppWZAbaHHKQ"] .zpimage-container figure img { width: 1070px ; height: 601.88px ; } } @media (max-width: 991px) and (min-width: 768px) { [data-element-id="elm_LrN5j7-4xhoppWZAbaHHKQ"] .zpimage-container figure img { width:723px ; height:406.69px ; } } @media (max-width: 767px) { [data-element-id="elm_LrN5j7-4xhoppWZAbaHHKQ"] .zpimage-container figure img { width:415px ; height:233.44px ; } } [data-element-id="elm_LrN5j7-4xhoppWZAbaHHKQ"].zpelem-image { border-radius:1px; } </style><div data-caption-color="" data-size-tablet="size-original" data-size-mobile="size-original" data-align="center" data-tablet-image-separate="" data-mobile-image-separate="" class="zpimage-container zpimage-align-center zpimage-size-fit zpimage-tablet-fallback-fit zpimage-mobile-fallback-fit hb-lightbox " data-lightbox-options="
                type:fullscreen,
                theme:dark"><figure role="none" class="zpimage-data-ref"><span class="zpimage-anchor" role="link" tabindex="0" aria-label="Open Lightbox" style="cursor:pointer;"><picture><img class="zpimage zpimage-style-none zpimage-space-none " src="/Updated%20Branding/Copy%20of%201200%20x%20675px%20Image%20Post%20-3.png" width="415" height="233.44" loading="lazy" size="fit" data-lightbox="true" style="width:100% !important;"/></picture></span></figure></div>
</div></div></div></div></div></div> ]]></content:encoded><pubDate>Wed, 07 Jul 2021 19:08:00 +1000</pubDate></item><item><title><![CDATA[Redesigning your website:  The why, the how and the who can help]]></title><link>https://www.customerconsulting.com.au/blogs/post/redesigning-your-website-the-why-the-how-and-the-who-can-help</link><description><![CDATA[<img align="left" hspace="5" src="https://www.customerconsulting.com.auhttps://images.unsplash.com/photo-1603985585179-3d71c35a537c?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=Mnw0NTc5N3wwfDF8c2VhcmNofDI1fHx3ZWIlMjBkZXNpZ258ZW58MHx8fHwxNjE4NDU0NTc3&amp;ixlib=rb-1.2.1&amp;q=80&amp;w=1080"/> ]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_ooao_6KHSJK4NLTILD52dw" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_HcJAwRTZSz-gKp_Iuqg5zg" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_qGC6sFAARQqQybX1zZS__w" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"> [data-element-id="elm_qGC6sFAARQqQybX1zZS__w"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_Kxi5lE05Qxy47njhbfiFyg" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h2
 class="zpheading zpheading-align-center " data-editor="true">Why review your website?</h2></div>
<div data-element-id="elm_nMpa49m7RxmbTXxFyY9yfg" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_nMpa49m7RxmbTXxFyY9yfg"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-center " data-editor="true"><p><span style="color:inherit;"></span></p><div style="text-align:left;"><p><span style="color:inherit;"></span></p><div><p><span style="color:inherit;"></span></p><div><div><p><span style="color:inherit;"></span></p><div><div><p><span style="color:inherit;"></span></p><div><span style="font-size:17px;color:rgb(0, 0, 0);">Take a look at your website. A real look. Is it still reflecting your companies offerings? Your values and mission? Does it represent your company holistically? Is it equally engaging and informative?</span></div>
<div><span style="font-size:17px;color:rgb(0, 0, 0);"><br></span></div><div><span style="font-size:17px;color:rgb(0, 0, 0);">People look to revamping or rebuilding for several reasons. Three key components that are crucial to analyse when reviewing your website are:<br><span style="font-weight:700;">Does your website still represent what your company offers?</span></span></div>
<div><span style="font-size:17px;font-weight:700;color:rgb(0, 0, 0);">How has your website traffic been performing?</span></div>
<div><span style="font-size:17px;font-weight:700;color:rgb(0, 0, 0);">Are your steadily gaining and converting leads through the website as you would expect?</span></div>
<div><span style="font-size:17px;color:rgb(0, 0, 0);"><br></span></div><div><span style="font-family:&quot;Noto Sans&quot;;font-size:17px;color:rgb(0, 0, 0);">&quot;<span style="text-align:center;">A 2015 study showed&nbsp;</span><span style="text-align:center;">the average human attention span has decreased</span><span style="text-align:center;">&nbsp;from 12 seconds in 2000 to 8 seconds in 2013.&quot; -&nbsp;</span></span><a href="http://dl.motamem.org/microsoft-attention-spans-research-report.pdf" title="Link to study" rel="" style="font-size:17px;">Link to study</a></div>
</div></div></div></div></div></div></div></div><div data-element-id="elm_Xj12DEvRtGQ-ObZre3cn1Q" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h2
 class="zpheading zpheading-align-center " data-editor="true">Why review your website?</h2></div>
<div data-element-id="elm_qqyAhMQaNFcWyHRwK60TMg" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_qqyAhMQaNFcWyHRwK60TMg"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-center " data-editor="true"><div style="text-align:left;"><div><p></p><div><p></p><div><p></p><div><p></p><div><p></p><div><p></p><div><p></p><div><p></p><div><p></p><div><p></p><div><p></p><div><p></p><div><p></p><div><p></p><div><p></p><div><p></p><div><p></p><div><p></p><div><p></p><div><p></p><div><p></p><div><p></p><div><p></p><div><p></p><div><p></p><div><p></p><div><p></p><div><div><p></p><div><p></p><div><p></p><div><p></p><div style="text-align:center;"><font color="#000000"><span style="font-size:28px;font-weight:700;font-family:Raleway, sans-serif;">Introspection</span></font></div>
</div></div></div><div><font color="#000000"><span style="font-size:17px;font-weight:700;"><br></span></font></div>
<div><div><font color="#000000"><span style="font-size:17px;"><span>Ask yourself a few questions to reflect on what your company represents and its growth since the last time you updated your website:</span></span></font></div>
<div><span style="color:rgb(0, 0, 0);"><span style="font-size:17px;"><span><br></span></span><span style="font-style:inherit;font-size:17px;font-weight:700;">Who:</span><span style="font-style:inherit;font-size:17px;"><span style="font-weight:inherit;">&nbsp;Who are you? Who are you representing? Who do you provide services for?</span><br></span><span style="font-style:inherit;font-size:17px;font-weight:700;">What:</span><span style="font-style:inherit;font-size:17px;"><span style="font-weight:inherit;">&nbsp;What value do you offer? What products do you sell? What training certifications do you have?</span><br></span><span style="font-style:inherit;font-size:17px;font-weight:700;">When:</span><span style="font-size:17px;font-style:inherit;font-weight:inherit;">&nbsp;When did you start your </span><span style="font-size:17px;">business</span><span style="font-size:17px;font-style:inherit;font-weight:inherit;">? When do you post resources on your website? When were those resources last updated?</span><br><span style="font-style:inherit;font-size:17px;font-weight:700;">Where:</span><span style="font-style:inherit;font-size:17px;"><span style="font-weight:inherit;">&nbsp;Where are you located? Where is your target audience located? Where did you source the information on your website? Where do the links on your website redirect to?</span><br></span><span style="font-style:inherit;font-size:17px;font-weight:700;">Why:</span><span style="font-style:inherit;font-size:17px;"><span style="font-weight:inherit;">&nbsp;Why are you passionate about what you do? Why should someone choose your service?</span><br></span><span style="font-style:inherit;font-size:17px;font-weight:700;">Which:</span><span style="font-style:inherit;font-size:17px;"><span style="font-weight:inherit;">&nbsp;Which product is your specialty? Which countries or regions do you serve?</span><br></span><span style="font-style:inherit;font-size:17px;font-weight:700;">How:</span><span style="font-size:17px;font-style:inherit;font-weight:inherit;">&nbsp;How can you be contacted?&nbsp;How are you better than your competitors?</span><br></span><div style="text-align:center;"><span style="font-size:17px;color:rgb(0, 0, 0);"><br></span></div>
</div></div><div style="text-align:center;"><span style="color:rgb(0, 0, 0);"><img src="https://images.unsplash.com/photo-1527689368864-3a821dbccc34?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=Mnw0NTc5N3wwfDF8c2VhcmNofDEwfHx3ZWJzaXRlfGVufDB8fHx8MTYxODQ1MDk0Mg&ixlib=rb-1.2.1&q=80&w=1080" style="width:636px;height:424px;"><span style="font-size:17px;font-weight:700;"><br></span></span></div>
<div style="text-align:center;"><font color="#000000"><span style="font-size:17px;font-weight:700;"><br></span></font></div>
<div><font color="#000000"><span style="font-size:17px;font-weight:700;"><br></span></font></div>
<div style="text-align:center;"><font color="#000000"><span style="font-size:28px;font-weight:700;font-family:Raleway, sans-serif;">Assessment</span></font></div>
<div><font color="#000000"><span style="font-size:17px;font-weight:700;"><br></span></font></div>
<div><span style="color:rgb(0, 0, 0);"><span style="font-size:17px;">Assess your current website and see what’s working and what isn’t. Try taking a deeper look at some of these areas:</span><span style="font-size:17px;font-weight:700;"><br></span></span></div>
<div><span style="font-size:17px;color:rgb(0, 0, 0);"><br></span></div><div><span style="color:rgb(0, 0, 0);"><span style="font-size:17px;font-weight:700;">Value Proposition:&nbsp;</span><span style="font-size:17px;">Look at your landing page as a lead and assess if it is a good first impression, gives them a good idea of what you're company does and encourages&nbsp;them to delve further in to find out more.</span></span></div>
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<div><span style="font-weight:700;"><span style="font-size:17px;color:rgb(0, 0, 0);">Your services:&nbsp;<span style="font-weight:400;">Are your main products and/or services on the Home Page, or do leads have to go hunting to find out about what you do. Remember those average attention spans and assess through this lens.</span></span></span></div>
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<div><span style="font-weight:700;"><span style="font-size:17px;color:rgb(0, 0, 0);">Your content:&nbsp;<span style="font-weight:400;">Review the structure, content quality, performance of pages, formatting and layouts. Analyse the SEO, behavioural metrics, engagement and sales for a deeper understanding of your current websites success and weakness so it doesn't carry over to the new website.</span></span></span></div>
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<div><span style="font-weight:700;"><span style="font-size:17px;color:rgb(0, 0, 0);">Your design:&nbsp;<span style="font-weight:400;">Do a design audit to help you discover UI bottlenecks and inconsistencies. You can look at the following areas:<br>&nbsp;- Typography &amp; font</span></span></span></div>
<div><span style="font-weight:700;"><span style="font-size:17px;"><span style="font-weight:400;color:rgb(0, 0, 0);">&nbsp;- Patterns &amp; colour palette</span></span></span></div>
<div><span style="font-weight:700;"><span style="font-size:17px;"><span style="font-weight:400;color:rgb(0, 0, 0);">&nbsp;- Logo format</span></span></span></div>
<div><span style="font-weight:700;"><span style="font-size:17px;"><span style="font-weight:400;color:rgb(0, 0, 0);">&nbsp;- Popups and widgets</span></span></span></div>
<div><span style="font-weight:700;"><span style="font-size:17px;"><span style="font-weight:400;color:rgb(0, 0, 0);">&nbsp;- Layout of landing pages</span></span></span></div>
<div><span style="font-weight:700;"><span style="font-size:17px;"><span style="font-weight:400;color:rgb(0, 0, 0);">&nbsp;- Marketing collateral<br>&nbsp;- Social media designs &amp; images</span></span></span></div>
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<div><span style="font-weight:700;"><span style="font-size:17px;color:rgb(0, 0, 0);">SWOT Analysis:&nbsp;<span style="font-weight:400;">When in doubt, SWOT to analyse your strengths and weaknesses;&nbsp;</span></span></span></div>
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<div style="text-align:center;"><font color="#000000"><span style="font-size:28px;font-weight:700;font-family:Raleway, sans-serif;">Goals</span></font></div>
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<div><span style="font-size:17px;color:rgb(0, 0, 0);">Try to remember the SMART acronym for goal-setting: <br><br><span style="font-weight:700;">S</span>pecific<br><span style="font-weight:700;">M</span>easurable<br><span style="font-weight:700;">A</span>ttainable<br><span style="font-weight:700;">R</span>elevant<br><span style="font-weight:700;">T</span>ime-bound</span></div>
<div><span style="font-size:17px;color:rgb(0, 0, 0);"><br></span></div><div><span style="color:rgb(0, 0, 0);"><span style="font-size:17px;">If you use the SMART acronym, “I want a better website” can easily become: “By the next quarter, I want to decrease the website’s load time from 3 seconds to 2 second, increase traffic from 2000 visits to 5000 visits, and increase our conversion rate from 18% to 28%.”</span><span style="font-size:17px;font-weight:700;"><br></span></span></div>
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<div><font color="#000000"><span style="font-size:17px;font-weight:400;">Some goals may include:</span></font></div>
<div><font color="#000000"><span style="font-size:17px;">&nbsp;- Increasing&nbsp;organic traffic</span></font></div>
<div><font color="#000000"><span style="font-size:17px;">&nbsp;- Generating well-qualified leads or increasing conversion rates</span></font></div>
<div><font color="#000000"><span style="font-size:17px;">&nbsp;- Improving your site navigation</span></font></div>
<div><font color="#000000"><span style="font-size:17px;">&nbsp;- Reducing bounce rates</span></font></div>
<div><font color="#000000"><span style="font-size:17px;">&nbsp;- Designing an easy-to-scale website</span></font></div>
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<div style="text-align:center;"><font color="#000000"><span style="font-size:28px;font-weight:700;font-family:Raleway, sans-serif;">Research</span></font></div>
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<div><span style="font-size:17px;color:rgb(0, 0, 0);">Restructuring your website gives you the chance to explore new&nbsp;<a href="https://dribbble.com/tags/saas_website" target="_blank" rel="noopener">design ideas</a>&nbsp;that are making their way through the internet.&nbsp;<br><a href="https://dribbble.com/tags/saas_website" title="Link for design ideas" rel="">Link for design ideas</a></span></div>
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<div><span style="color:rgb(0, 0, 0);"><span style="font-size:17px;font-weight:700;">Another place to gain inspiration is from your competitors;&nbsp;<br></span><span style="font-size:17px;">Just by navigating a competitor’s site on your own, you can assess factors like its search ranking, UI, content, localization, and social media integrations. You can even load it up on your phone to see if the site’s appearance is mobile-friendly.</span><span style="font-size:17px;font-weight:700;"><br></span></span></div>
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<div style="text-align:center;"><span style="color:rgb(0, 0, 0);"><img src="https://images.unsplash.com/photo-1487014679447-9f8336841d58?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=Mnw0NTc5N3wwfDF8c2VhcmNofDZ8fHdlYnNpdGUlMjBkZXNpZ258ZW58MHx8fHwxNjE4NDUyMTY4&ixlib=rb-1.2.1&q=80&w=1080" style="width:657.88px;height:380px;"><span style="font-size:17px;font-weight:700;"><br></span></span></div>
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<div style="text-align:center;"><font color="#000000"><span style="font-size:28px;font-weight:700;font-family:Raleway, sans-serif;">Map</span></font></div>
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<div><p style="margin-bottom:20px;font-size:17px;"><span style="color:rgb(0, 0, 0);">A wireframe is like an architectural blueprint for your website. It should provide a clear outline of your website’s new structure, layout, information architecture, user flow, and functionality. You can design it with pen and paper or digital site mapping tools, and the amount of detail you add will classify it as low, mid, or high fidelity.<span style="font-style:inherit;font-weight:inherit;">&nbsp;</span></span></p><p style="margin-bottom:20px;font-size:17px;"><span style="color:rgb(0, 0, 0);">This may seem like a minor step, but it’s important not to skip it. A wireframe is meant to be shared with your stakeholders, introducing a critical review stage in your website design process. This is a great opportunity for low-stakes feedback, and it ensures everyone is on the same page about the website changes before they go into design and development. This will save you time and money, and involving your stakeholders will show that you value their input and suggestions.</span></p></div>
<div style="text-align:center;"><span style="color:rgb(0, 0, 0);"><img src="https://images.unsplash.com/photo-1522542550221-31fd19575a2d?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=Mnw0NTc5N3wwfDF8c2VhcmNofDR8fHdlYnNpdGV8ZW58MHx8fHwxNjE4NDUwOTQy&ixlib=rb-1.2.1&q=80&w=1080" style="width:583.5px;height:389px;"><span style="font-size:17px;font-weight:700;"><br></span></span></div>
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<div style="text-align:center;"><font color="#000000"><span style="font-size:28px;font-weight:700;font-family:Raleway, sans-serif;">Design</span></font></div>
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<div><p style="margin-bottom:20px;font-size:17px;"><span style="font-weight:400;color:rgb(0, 0, 0);">Content may be king, but your website’s design is where most users will make their first impression about your organization. If the design is poor, they won’t bother engaging with the content.</span></p><p style="margin-bottom:20px;font-size:17px;"><span style="font-weight:400;color:rgb(0, 0, 0);"><span style="font-style:inherit;">&nbsp;</span>When redesigning your website, identify key pages to work on, create a&nbsp;minimum viable page, and then build on it to create additional pages. Here are some places to help you get started:<span style="font-style:inherit;">&nbsp;</span></span></p></div>
<div><font color="#000000"><span style="font-size:17px;font-weight:400;">Typography &amp; colour palettes</span></font></div>
<div><font color="#000000"><span style="font-size:17px;font-weight:400;">UI &amp; UX</span></font></div>
<div><span style="color:rgb(0, 0, 0);"><span style="font-size:17px;font-weight:400;">Digital&nbsp;</span><span style="font-size:17px;">efficiency</span></span></div>
<div><font color="#000000"><span style="font-size:17px;font-weight:400;">Design elements</span></font></div>
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<div><span style="color:rgb(0, 0, 0);"><span style="font-size:17px;">Remember that it’s natural for brands to evolve with time. As your organization shifts and expands, update your goals, mission statement, and values accordingly.</span><span style="font-size:17px;font-weight:700;"><br></span></span></div>
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<div style="text-align:center;"><font color="#000000"><span style="font-size:28px;font-weight:700;font-family:Raleway, sans-serif;">Content</span></font></div>
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<div><span style="color:rgb(0, 0, 0);"><span style="font-size:17px;">While writing content for your landing pages, keep in mind that a clear message and Call-To-Action (CTA) is key to success. Ensure that you start with a headline that addresses the main pain points your audience has. Follow that immediately with how you can solve the issue, and then introduce the CTA.</span><span style="font-size:17px;font-weight:700;"><br></span></span></div>
<div><span style="font-size:17px;color:rgb(0, 0, 0);"><br></span></div><div style="text-align:center;"><span style="color:rgb(0, 0, 0);"><img src="https://images.unsplash.com/photo-1507238691740-187a5b1d37b8?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=Mnw0NTc5N3wwfDF8c2VhcmNofDl8fHdlYnNpdGV8ZW58MHx8fHwxNjE4NDUwOTQy&ixlib=rb-1.2.1&q=80&w=1080" style="width:682px;height:868.56px;"><span style="font-size:17px;"><br></span></span></div>
<div><span style="color:rgb(0, 0, 0);"><br></span></div><div><span style="color:rgb(0, 0, 0);"><span style="font-size:17px;">Some of your old content may not need to be updated and can be reused as is, and some of it may have to be repurposed to suit your new content goals. In both cases, you’re saving time. The mantra to good content repurposing is&nbsp;</span><span style="font-weight:700;font-size:17px;">keep, update, delete.</span><span style="font-size:17px;"><br></span></span></div>
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<div><span style="color:rgb(0, 0, 0);"><span style="font-size:17px;">For example, try creating a podcast or webinar series out of your old blog or&nbsp;consolidating your long-form articles into an e-book. This is your chance to experiment and reinvent!</span><span style="font-size:17px;font-weight:700;"><br></span></span></div>
<div><span style="font-size:17px;color:rgb(0, 0, 0);"><br></span></div><div style="text-align:center;"><span style="color:rgb(0, 0, 0);"><span style="font-size:17px;font-weight:700;">Optimisation</span><br></span></div>
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<div><p style="margin-bottom:20px;font-size:17px;"><span style="color:rgb(0, 0, 0);">SEO is a cost-effective way to help you stay in the league.</span></p><p style="margin-bottom:20px;font-size:17px;"><span style="color:rgb(0, 0, 0);">Here are some useful SEO tips for your content:</span></p></div>
<div><div style="text-align:center;"><span style="font-size:17px;font-weight:700;color:rgb(0, 0, 0);">Technical SEO</span></div>
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<div><p style="margin-bottom:20px;font-size:17px;"><span style="font-weight:400;color:rgb(0, 0, 0);"><span style="font-style:inherit;">Sitemap –</span>&nbsp;An updated sitemap will ensure your site is indexed but duplicate content on your site is not.</span></p><p style="margin-bottom:20px;font-size:17px;"><span style="font-weight:400;color:rgb(0, 0, 0);"><span style="font-style:inherit;">Site architecture –</span>&nbsp;Ensure that you have what’s called a “flat structure,” where all your pages are just a few links away from each other.</span></p><p style="margin-bottom:20px;font-size:17px;"><span style="font-weight:400;color:rgb(0, 0, 0);"><span style="font-style:inherit;">URL –</span>&nbsp;You can optimize your URL by&nbsp;structuring it logically and consistently. Try including target keywords you want to rank for.</span></p><p style="margin-bottom:20px;font-size:17px;"><span style="font-weight:400;color:rgb(0, 0, 0);"><span style="font-style:inherit;">Schema markups –</span>&nbsp;A schema markup is a code that you can add to your website’s back end to give search engines more context about your site&nbsp;content. This allows the algorithm to know when to display your content for relevant search queries and what rich snippets to add to those displays.&nbsp;</span></p><p style="margin-bottom:20px;font-size:17px;"><span style="color:rgb(0, 0, 0);"><span style="font-style:inherit;font-weight:400;">Page&nbsp;speed –</span><span style="font-weight:400;">&nbsp;</span>Slow load times equal high bounce rates. The point of the internet is to find answers fast! These days, that translates to load times that are less than 3 seconds. Try using a page analysis tool to measure your load times.&nbsp;</span></p></div>
<div style="text-align:center;"><font color="#000000"><span style="font-size:17px;font-weight:700;">Onsite SEO</span></font></div>
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<div><p style="margin-bottom:20px;font-size:17px;"><span style="font-weight:400;color:rgb(0, 0, 0);"><span style="font-style:inherit;">Meta tags –</span>&nbsp;Include relevant keywords in your meta title and meta description.</span></p><p style="margin-bottom:20px;font-size:17px;"><span style="font-weight:400;color:rgb(0, 0, 0);"><span style="font-style:inherit;">Title tags –</span>&nbsp;There should be a distinct difference between H1, H2, and H3 in your content.</span></p><p style="margin-bottom:20px;font-size:17px;"><span style="font-weight:400;color:rgb(0, 0, 0);"><span style="font-style:inherit;">Categories and tags –</span>&nbsp;Use categories and tags to group your content. They makenavigation easier and enhance the accessibility of your content. Tags are specific labels that are usually 1-3 words long. Not only do these micro-categorise your content, but also makes it easier for search engines to index your content.</span></p><p style="margin-bottom:20px;font-size:17px;"><span style="font-weight:400;color:rgb(0, 0, 0);"><span style="font-style:inherit;">Keywords and phrases –</span>&nbsp;Use a balanced mix of short and long-tail keywords throughout your content. A content management system can help you track the keywords you have used so far.</span></p><p style="margin-bottom:20px;font-size:17px;"><span style="font-weight:400;color:rgb(0, 0, 0);"><span style="font-style:inherit;">Alt tags –</span>&nbsp;Use alt tags for all your images. These are added into an image’s HTML code to describe its appearance and function. Not only does this help boost your SEO, but it also gives your site better accessibility to people who rely on screen readers to surf the web.</span></p><p style="margin-bottom:20px;font-size:17px;"><span style="font-weight:400;color:rgb(0, 0, 0);"><span style="font-style:inherit;">Internal linking –</span>&nbsp;Providing links to other relevant content on your site&nbsp;enhances user experience and encourages visitors to stay on your site for longer. It also helps search engines discover more pages on your site. That said, be sure to remove any broken links on your website.</span></p><p style="margin-bottom:20px;font-size:17px;"><span style="color:rgb(0, 0, 0);"><span style="font-style:inherit;font-weight:700;"><span style="font-weight:400;">EAT principle </span>–</span>&nbsp;EAT stands for Expertise, Authoritativeness, and Trustworthiness. Including information about your team, their achievements, and your company goals are essential. Adding author profiles to your content helps you meet Google’s quality guidelines.</span></p><p style="margin-bottom:20px;font-size:17px;"></p><div style="text-align:center;"><span style="font-weight:700;font-size:17px;color:rgb(0, 0, 0);">Backlinks</span></div>
<div><span style="color:rgb(0, 0, 0);"><br></span></div><div><span style="color:rgb(0, 0, 0);"><span style="font-size:17px;">These are links from pages on one website to pages on another. If they are positioned and designed well, they can increase discoverability and build referral traffic</span><br></span></div>
<p style="text-align:center;margin-bottom:20px;font-size:17px;"><span style="color:rgb(0, 0, 0);"><img src="https://images.unsplash.com/photo-1519222970733-f546218fa6d7?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=Mnw0NTc5N3wwfDF8c2VhcmNofDN8fHdlYnNpdGV8ZW58MHx8fHwxNjE4NDUwOTQy&ixlib=rb-1.2.1&q=80&w=1080" style="width:582px;height:388px;"></span></p><p style="margin-bottom:20px;font-size:17px;"><span style="color:rgb(0, 0, 0);"><br></span></p></div>
<div style="text-align:center;"><font color="#000000"><span style="font-size:28px;font-weight:700;font-family:Raleway, sans-serif;">Test &amp; Evaluate</span></font></div>
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<div><span style="color:rgb(0, 0, 0);"><span style="font-size:17px;">Testing your website is a crucial step. It helps check performance, identify bugs in content and design, checks usability, compatibility on different devices and offers scope for optimisation. Here are some easy and trustable ways to test your website:&nbsp;</span><span style="font-size:17px;font-weight:700;"><br></span></span></div>
<div><span style="font-size:17px;color:rgb(0, 0, 0);"><br></span></div><div><span style="color:rgb(0, 0, 0);"><span style="font-size:17px;">Show someone a part of your website for 5 seconds and question them on what they recall and if they saw anything they particularly liked or didn’t like.&nbsp;</span><br></span></div>
<div><span style="color:rgb(0, 0, 0);"><span style="font-size:17px;">A/B testing is the process of showing two variations of the same webpage to different segments of visitors to compare which drives more conversions.&nbsp;</span><span style="font-size:17px;"><br></span></span></div>
<div><p style="margin-bottom:20px;font-size:17px;"><span style="color:rgb(0, 0, 0);"><br>Your A/B testing process should follow these general steps:</span></p><p style="margin-bottom:20px;"><span style="color:rgb(0, 0, 0);"><span style="font-size:17px;font-style:inherit;font-weight:700;">Research</span><span style="font-size:17px;font-style:inherit;"><span style="font-weight:inherit;">&nbsp;the A/B testing tools available in your market, and see which tools suit your requirements and budget.</span><br></span><span style="font-size:17px;font-style:inherit;font-weight:700;">Observe</span><span style="font-size:17px;font-style:inherit;font-weight:inherit;">&nbsp;your visitor’s </span><span style="font-size:17px;">behaviour</span><span style="font-size:17px;font-style:inherit;font-weight:inherit;">&nbsp;and draw insights. Formulate a hypothesis on what would work better than your current version.</span><br><span style="font-size:17px;font-style:inherit;font-weight:700;">Identify</span><span style="font-size:17px;font-style:inherit;font-weight:inherit;">&nbsp;variables and&nbsp;</span><span style="font-size:17px;font-style:inherit;font-weight:700;">create variations</span><span style="font-size:17px;font-style:inherit;"><span style="font-weight:inherit;">&nbsp;you want to test based on your hypothesis.</span><br></span><span style="font-size:17px;font-style:inherit;font-weight:700;">Run your test</span><span style="font-size:17px;font-style:inherit;"><span style="font-weight:inherit;">&nbsp;once these variations are assigned to visitors. Make sure to use temporary redirects (302 redirects).</span><br></span><span style="font-size:17px;font-style:inherit;font-weight:700;">Measure</span><span style="font-size:17px;font-style:inherit;font-weight:inherit;">&nbsp;their interactions and compare how each version performs.</span></span></p></div>
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<div><div><div style="text-align:center;"><span style="font-family:Raleway, sans-serif;font-size:28px;font-weight:700;color:rgb(0, 0, 0);">Promotion</span></div>
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</div></div><div><p style="margin-bottom:20px;font-size:17px;"><span style="color:rgb(0, 0, 0);">Just having a great website is not enough on it’s own. Promotion is essential to staying ahead of the pack and gaining more visibility. Here are some ways to promote your website and content even if you are on a budget:<span style="font-style:inherit;font-weight:inherit;">&nbsp;</span></span></p><p style="margin-bottom:20px;font-size:17px;"><span style="color:rgb(0, 0, 0);"><span style="font-style:inherit;font-weight:700;">SEO/PPC –&nbsp;</span>Rank on search engines by bidding for AdWords if you have the budget for it. For organic reach, use SEO with your web design and content to rank higher in search engine listings.<span style="font-style:inherit;font-weight:inherit;">&nbsp;</span></span></p><p style="margin-bottom:20px;font-size:17px;"><span style="color:rgb(0, 0, 0);"><span style="font-style:inherit;font-weight:700;">Social media marketing –</span>&nbsp;Having an active presence on social media channels like LinkedIn, Facebook, Twitter, Instagram, and Reddit can help spread the word about you. Posting content there and regularly interacting with users is a great way to build brand awareness.<span style="font-style:inherit;font-weight:inherit;">&nbsp;</span></span></p><p style="margin-bottom:20px;font-size:17px;"><span style="color:rgb(0, 0, 0);"><span style="font-style:inherit;font-weight:700;">Email marketing –</span>&nbsp;This involves sending a mixture of product resources, service updates, and commercial emails to your email subscribers. Keep in mind to follow privacy guidelines while implementing this strategy.</span></p><p style="margin-bottom:20px;font-size:17px;"><span style="color:rgb(0, 0, 0);"><span style="font-style:inherit;font-weight:700;">PR –</span>&nbsp;Public speaking engagements help you grow as an individual and evangelize your brand. Getting featured in articles and other media outlets is a great way to promote your brand.<span style="font-style:inherit;font-weight:inherit;">&nbsp;</span></span></p><p style="margin-bottom:20px;font-size:17px;"><span style="color:rgb(0, 0, 0);"><span style="font-style:inherit;font-weight:700;">Content marketing and promotional platforms –</span>&nbsp;Build a reservoir of educational content like blogs, help resources, podcasts, and webinars to generate leads. This strategy creates value for customers while building more awareness through post traffic. In addition to posting on your own site,&nbsp;use platforms like Zest, Medium, Quora, Quuu promote, Growth hackers, and YouTube to further advertise your expertise.</span></p><p style="margin-bottom:20px;font-size:17px;"><span style="color:rgb(0, 0, 0);"><span style="font-style:inherit;font-weight:700;">Referral marketing –</span>&nbsp;Word-of-mouth marketing and referrals are still some of the most foolproof promotion strategies. Especially in the SaaS market, where software is considered an investment, this works like magic.</span></p><p style="margin-bottom:20px;font-size:17px;"><span style="color:rgb(0, 0, 0);"><span style="font-style:inherit;font-weight:700;">Co-marketing –</span>&nbsp;Collaborating with other brands and business partners to promote each other not only strengthens your business relationship but also helps you access&nbsp;new target audiences.</span></p></div>
<div style="text-align:center;"><span style="color:rgb(0, 0, 0);"><img src="https://images.unsplash.com/photo-1499951360447-b19be8fe80f5?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=Mnw0NTc5N3wwfDF8c2VhcmNofDJ8fHdlYnNpdGV8ZW58MHx8fHwxNjE4NDUwOTQy&ixlib=rb-1.2.1&q=80&w=1080" style="width:616.5px;height:411px;"></span><font color="#000000"><span style="font-size:17px;font-weight:700;"><br></span></font></div>
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</div></div></div></div></div></div> ]]></content:encoded><pubDate>Thu, 15 Apr 2021 12:34:20 +1000</pubDate></item><item><title><![CDATA[Strengthening business resilience with Microsoft Solutions]]></title><link>https://www.customerconsulting.com.au/blogs/post/strengthening-business-resilience-with-microsoft-solutions</link><description><![CDATA[<img align="left" hspace="5" src="https://www.customerconsulting.com.auhttps://images.unsplash.com/photo-1534445967719-8ae7b972b1a5?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=Mnw0NTc5N3wwfDF8c2VhcmNofDJ8fHN0cmVuZ3RoJTIwdGVjaHxlbnwwfHx8fDE2MjEzODc5NzI&amp;ixlib=rb-1.2.1&amp;q=80&amp;w=1080"/>Today’s leaders understand that they need to fundamentally rethink and change how they operate.&nbsp;Organizations that can navigate and succeed in ti ]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_ojBgovHnQuu5ruMrg1LtdQ" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_rtUctJm4T1OQJPWb724Pdg" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_4rlxf7N-TuugmrshzOfRNA" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"> [data-element-id="elm_4rlxf7N-TuugmrshzOfRNA"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_udPI5rVJTlmGzyKDnPFk2Q" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_udPI5rVJTlmGzyKDnPFk2Q"].zpelem-heading { border-radius:1px; } </style><h2
 class="zpheading zpheading-align-center " data-editor="true">The six dimensions to strengthen</h2></div>
<div data-element-id="elm_iq1GZ0Jf77ksfCZEdqdbiw" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_iq1GZ0Jf77ksfCZEdqdbiw"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><div style="font-size:15px;"><span style="font-size:18px;color:rgb(0, 0, 0);">Today’s leaders understand that they need to fundamentally rethink and change how they operate.&nbsp;Organizations that can navigate and succeed in times of change have one thing in common—they are resilient.&nbsp;Strengthening business resilience means embracing digital technology and building digital capabilities.</span></div></div>
</div><div data-element-id="elm_zEKnsLvXR_GZ0pAajsV1FQ" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_zEKnsLvXR_GZ0pAajsV1FQ"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-center " data-editor="true"><p><span style="color:inherit;"></span></p><div style="font-size:15px;"></div><p></p><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin-left:40px;border:none;"><blockquote style="margin-left:40px;border:none;"><div style="width:1600.02px;"><div style="font-size:15px;width:533.328px;"><div style="text-align:left;"><div style="width:533.328px;"><div style="width:1600.02px;line-height:1;"><div style="width:533.328px;"><div style="width:1600.02px;line-height:1.2;"><div style="width:533.328px;"><div><div style="text-align:center;"><span style="color:rgb(11, 28, 45);font-family:Raleway, sans-serif;font-size:18px;font-weight:700;">Protect and grow the top line</span></div></div></div></div></div></div></div></div></div></div></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin-left:40px;border:none;"><blockquote style="margin-left:40px;border:none;"><div style="width:1600.02px;"><div style="font-size:15px;width:533.328px;"><div style="text-align:left;"><div style="width:533.328px;"><div style="width:1600.02px;line-height:1;"><div style="width:533.328px;"><div style="width:1600.02px;line-height:1.2;"><div style="width:533.328px;"><div style="text-align:center;"><span style="font-size:14px;font-family:Raleway, sans-serif;font-weight:700;"><br></span></div></div></div></div></div></div></div></div></div></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin-left:40px;border:none;"><blockquote style="margin-left:40px;border:none;"><div style="width:1600.02px;"><div style="font-size:15px;width:533.328px;"><div style="text-align:left;"><div style="width:533.328px;"><div style="width:1600.02px;line-height:1;"><div style="width:533.328px;"><div style="width:1600.02px;line-height:1.2;"><div style="width:533.328px;"><span style="font-size:14px;font-family:Raleway, sans-serif;color:rgb(11, 28, 45);"><div><p style="text-align:center;">Rapidly identify and respond to changing&nbsp;customer needs with data-driven marketing, sales, and pricing.</p></div></span></div></div></div></div></div></div></div></div></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin-left:40px;border:none;"><blockquote style="margin-left:40px;border:none;"><div style="width:1600.02px;"><div style="font-size:15px;width:533.328px;"><div style="text-align:left;"><div style="width:533.328px;"><div style="width:1600.02px;line-height:1;"><div style="width:533.328px;"><div style="width:1600.02px;line-height:1.2;"><div style="width:533.328px;"><span style="font-size:14px;font-family:Raleway, sans-serif;color:rgb(11, 28, 45);"><div><p style="text-align:center;"><br></p></div></span></div></div></div></div></div></div></div></div></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin-left:40px;border:none;"><blockquote style="margin-left:40px;border:none;"><div style="width:1600.02px;"><div style="font-size:15px;width:533.328px;"><div style="text-align:left;"><div style="width:533.328px;"><div style="width:1600.02px;line-height:1;"><div style="width:533.328px;"><div style="width:1600.02px;line-height:1.2;"><div style="width:533.328px;"><h3 style="text-align:center;"><span style="font-size:18px;font-weight:700;color:rgb(11, 28, 45);"><img src="https://images.unsplash.com/photo-1578574577315-3fbeb0cecdc2?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=Mnw0NTc5N3wwfDF8c2VhcmNofDE4fHxidXNpbmVzc3xlbnwwfHx8fDE2MTc3NDQ5NzA&ixlib=rb-1.2.1&q=80&w=1080" style="font-size:15px;color:rgb(89, 129, 169);font-family:&quot;Noto Sans&quot;, undefined;font-weight:normal;"></span></h3></div></div></div></div></div></div></div></div></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin-left:40px;border:none;"><blockquote style="margin-left:40px;border:none;"><div style="width:1600.02px;"><div style="font-size:15px;width:533.328px;"><div style="text-align:left;"><div style="width:533.328px;"><div style="width:1600.02px;line-height:1;"><div style="width:533.328px;"><div style="width:1600.02px;line-height:1.2;"><div style="width:533.328px;"><h3 style="text-align:center;"><span style="font-size:18px;font-weight:700;color:rgb(11, 28, 45);"><br></span></h3></div></div></div></div></div></div></div></div></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin-left:40px;border:none;"><blockquote style="margin-left:40px;border:none;"><div style="width:1600.02px;"><div style="font-size:15px;width:533.328px;"><div style="text-align:left;"><div style="width:533.328px;"><div style="width:1600.02px;line-height:1;"><div style="width:533.328px;"><div style="width:1600.02px;line-height:1.2;"><div style="width:533.328px;"><h3 style="text-align:center;"><span style="font-size:18px;font-weight:700;color:rgb(11, 28, 45);">Develop agile operations</span></h3></div></div></div></div></div></div></div></div></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin-left:40px;border:none;"><blockquote style="margin-left:40px;border:none;"><div style="width:1600.02px;"><div style="font-size:15px;width:533.328px;"><div style="text-align:left;"><div style="width:533.328px;"><div style="width:1600.02px;line-height:1;"><div style="width:533.328px;"><div style="width:1600.02px;line-height:1.2;"><div style="width:533.328px;"><div><p style="text-align:center;"><span style="font-family:Raleway, sans-serif;font-size:14px;color:rgb(11, 28, 45);">React quickly and manage disruptions in supply chain, logistics, facilities, manufacturing, development, and corporate functions.</span></p></div></div></div></div></div></div></div></div></div></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin-left:40px;border:none;"><blockquote style="margin-left:40px;border:none;"><div style="width:1600.02px;"><div style="font-size:15px;width:533.328px;"><div style="text-align:left;"><div style="width:533.328px;"><div style="width:1600.02px;line-height:1;"><div style="width:533.328px;"><div style="width:1600.02px;line-height:1.2;"><div style="width:533.328px;"><p style="text-align:center;"><span style="font-family:Raleway, sans-serif;font-size:14px;color:rgb(11, 28, 45);"><br></span></p></div></div></div></div></div></div></div></div></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin-left:40px;border:none;"><blockquote style="margin-left:40px;border:none;"><div style="width:1600.02px;"><div style="font-size:15px;width:533.328px;"><div style="text-align:left;"><div style="width:533.328px;"><div style="width:1600.02px;line-height:1;"><div style="width:533.328px;"><div style="width:1600.02px;line-height:1.2;"><div style="width:533.328px;"><p style="text-align:center;"><span style="font-family:Raleway, sans-serif;font-size:14px;color:rgb(11, 28, 45);"><img src="https://images.unsplash.com/photo-1486312338219-ce68d2c6f44d?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=Mnw0NTc5N3wwfDF8c2VhcmNofDE2fHx0ZWNobm9sb2d5fGVufDB8fHx8MTYxNzcyODU2OA&ixlib=rb-1.2.1&q=80&w=1080"></span></p></div></div></div></div></div></div></div></div></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin-left:40px;border:none;"><blockquote style="margin-left:40px;border:none;"><div style="width:1600.02px;"><div style="font-size:15px;width:533.328px;"><div style="text-align:left;"><div style="width:533.328px;"><div style="width:1600.02px;line-height:1;"><div style="width:533.328px;"><div style="width:1600.02px;line-height:1.2;"><div style="width:533.328px;"><h3 style="text-align:center;"><span style="font-size:18px;font-weight:700;color:rgb(11, 28, 45);"><br></span></h3></div></div></div></div></div></div></div></div></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin-left:40px;border:none;"><blockquote style="margin-left:40px;border:none;"><div style="width:1600.02px;"><div style="font-size:15px;width:533.328px;"><div style="text-align:left;"><div style="width:533.328px;"><div style="width:1600.02px;line-height:1;"><div style="width:533.328px;"><div style="width:1600.02px;line-height:1.2;"><div style="width:533.328px;"><h3 style="text-align:center;"><span style="font-size:18px;font-weight:700;color:rgb(11, 28, 45);">Enable people</span></h3></div></div></div></div></div></div></div></div></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin-left:40px;border:none;"><blockquote style="margin-left:40px;border:none;"><div style="width:1600.02px;"><div style="font-size:15px;width:533.328px;"><div style="text-align:left;"><div style="width:533.328px;"><div style="width:1600.02px;line-height:1;"><div style="width:533.328px;"><div style="width:1600.02px;line-height:1.2;"><div style="width:533.328px;"><div><p style="text-align:center;"><span style="font-family:Raleway, sans-serif;font-size:14px;color:rgb(11, 28, 45);">Empower employees to be more productive, collaborate effectively, and stay connected in all circumstances. Adapt with new approaches to talent management and development.</span></p></div></div></div></div></div></div></div></div></div></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin-left:40px;border:none;"><blockquote style="margin-left:40px;border:none;"><div style="width:1600.02px;"><div style="font-size:15px;width:533.328px;"><div style="text-align:left;"><div style="width:533.328px;"><div style="width:1600.02px;line-height:1;"><div style="width:533.328px;"><div style="width:1600.02px;line-height:1.2;"><div style="width:533.328px;"><p style="text-align:center;"><span style="font-family:Raleway, sans-serif;font-size:14px;color:rgb(11, 28, 45);"><br></span></p></div></div></div></div></div></div></div></div></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin-left:40px;border:none;"><blockquote style="margin-left:40px;border:none;"><div style="width:1600.02px;"><div style="font-size:15px;width:533.328px;"><div style="text-align:left;"><div style="width:533.328px;"><div style="width:1600.02px;line-height:1;"><div style="width:533.328px;"><div style="width:1600.02px;line-height:1.2;"><div style="width:533.328px;"><p style="text-align:center;"><img src="https://images.unsplash.com/photo-1556761175-5973dc0f32e7?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=Mnw0NTc5N3wwfDF8c2VhcmNofDE4fHxjb2xsYWJvcmF0ZXxlbnwwfHx8fDE2MTc3NjI4Nzg&ixlib=rb-1.2.1&q=80&w=1080"></p></div></div></div></div></div></div></div></div></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin-left:40px;border:none;"><blockquote style="margin-left:40px;border:none;"><div style="width:1600.02px;"><div style="font-size:15px;width:533.328px;"><div style="text-align:left;"><div style="width:533.328px;"><div style="width:1600.02px;line-height:1;"><div style="width:533.328px;"><div style="width:1600.02px;line-height:1.2;"><div style="width:533.328px;"><p style="text-align:center;"><span style="font-family:Raleway, sans-serif;font-size:14px;color:rgb(11, 28, 45);"><br></span></p></div></div></div></div></div></div></div></div></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin-left:40px;border:none;"><blockquote style="margin-left:40px;border:none;"><div style="width:1600.02px;"><div style="font-size:15px;width:533.328px;"><div style="text-align:left;"><div style="width:533.328px;"><div style="width:1600.02px;line-height:1;"><div style="width:533.328px;"><div style="width:1600.02px;line-height:1.2;"><div style="width:533.328px;"><h3 style="text-align:center;"><span style="font-size:18px;font-weight:700;color:rgb(11, 28, 45);">Accelerate data and digital platforms</span></h3></div></div></div></div></div></div></div></div></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin-left:40px;border:none;"><blockquote style="margin-left:40px;border:none;"><div style="width:1600.02px;"><div style="font-size:15px;width:533.328px;"><div style="text-align:left;"><div style="width:533.328px;"><div style="width:1600.02px;line-height:1;"><div style="width:533.328px;"><div style="width:1600.02px;line-height:1.2;"><div style="width:533.328px;"><div><p style="text-align:center;"><span style="font-family:Raleway, sans-serif;font-size:14px;color:rgb(11, 28, 45);">Increase the modularity and availability of core IT infrastructure and applications. Make insights more accessible&nbsp;to enable data-driven, AI-enabled decisions across silos.</span></p></div></div></div></div></div></div></div></div></div></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin-left:40px;border:none;"><blockquote style="margin-left:40px;border:none;"><div style="width:1600.02px;"><div style="font-size:15px;width:533.328px;"><div style="text-align:left;"><div style="width:533.328px;"><div style="width:1600.02px;line-height:1;"><div style="width:533.328px;"><div style="width:1600.02px;line-height:1.2;"><div style="width:533.328px;"><p style="text-align:center;"><span style="font-family:Raleway, sans-serif;font-size:14px;color:rgb(11, 28, 45);"><br></span></p></div></div></div></div></div></div></div></div></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin-left:40px;border:none;"><blockquote style="margin-left:40px;border:none;"><div style="width:1600.02px;"><div style="font-size:15px;width:533.328px;"><div style="text-align:left;"><div style="width:533.328px;"><div style="width:1600.02px;line-height:1;"><div style="width:533.328px;"><div style="width:1600.02px;line-height:1.2;"><div style="width:533.328px;"><p style="text-align:center;"><img src="https://images.unsplash.com/photo-1498050108023-c5249f4df085?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=Mnw0NTc5N3wwfDF8c2VhcmNofDN8fHRlY2hub2xvZ3l8ZW58MHx8fHwxNjE3NzI4NTY4&ixlib=rb-1.2.1&q=80&w=1080"></p></div></div></div></div></div></div></div></div></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin-left:40px;border:none;"><blockquote style="margin-left:40px;border:none;"><div style="width:1600.02px;"><div style="font-size:15px;width:533.328px;"><div style="text-align:left;"><div style="width:533.328px;"><div style="width:1600.02px;line-height:1;"><div style="width:533.328px;"><div style="width:1600.02px;line-height:1.2;"><div style="width:533.328px;"><p style="text-align:center;"><span style="font-family:Raleway, sans-serif;font-size:14px;color:rgb(11, 28, 45);"><br></span></p></div></div></div></div></div></div></div></div></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin-left:40px;border:none;"><blockquote style="margin-left:40px;border:none;"><div style="width:1600.02px;"><div style="font-size:15px;width:533.328px;"><div style="text-align:left;"><div style="width:533.328px;"><div style="width:1600.02px;line-height:1;"><div style="width:533.328px;"><div style="width:1600.02px;line-height:1.2;"><div style="width:533.328px;"><h3 style="text-align:center;"><span style="font-size:18px;font-weight:700;color:rgb(11, 28, 45);">Enhance cybersecurity</span></h3></div></div></div></div></div></div></div></div></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin-left:40px;border:none;"><blockquote style="margin-left:40px;border:none;"><div style="width:1600.02px;"><div style="font-size:15px;width:533.328px;"><div style="text-align:left;"><div style="width:533.328px;"><div style="width:1600.02px;line-height:1;"><div style="width:533.328px;"><div style="width:1600.02px;line-height:1.2;"><div style="width:533.328px;"><div><p style="text-align:center;"><span style="font-family:Raleway, sans-serif;font-size:14px;color:rgb(11, 28, 45);">Safeguard digital assets and react quickly to security breaches in an increasingly distributed environment.</span></p></div></div></div></div></div></div></div></div></div></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin-left:40px;border:none;"><blockquote style="margin-left:40px;border:none;"><div style="width:1600.02px;"><div style="font-size:15px;width:533.328px;"><div style="text-align:left;"><div style="width:533.328px;"><div style="width:1600.02px;line-height:1;"><div style="width:533.328px;"><div style="width:1600.02px;line-height:1.2;"><div style="width:533.328px;"><p style="text-align:center;"><span style="font-family:Raleway, sans-serif;font-size:14px;color:rgb(11, 28, 45);"><br></span></p></div></div></div></div></div></div></div></div></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin-left:40px;border:none;"><blockquote style="margin-left:40px;border:none;"><div style="width:1600.02px;"><div style="font-size:15px;width:533.328px;"><div style="text-align:left;"><div style="width:533.328px;"><div style="width:1600.02px;line-height:1;"><div style="width:533.328px;"><div style="width:1600.02px;line-height:1.2;"><div style="width:533.328px;"><p style="text-align:center;"><img src="https://images.unsplash.com/photo-1615516052343-154282b9ab14?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=Mnw0NTc5N3wwfDF8c2VhcmNofDI3fHxzZWN1cml0eSUyMGRpZ2l0YWx8ZW58MHx8fHwxNjE3NzYyOTIy&ixlib=rb-1.2.1&q=80&w=1080"></p></div></div></div></div></div></div></div></div></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin-left:40px;border:none;"><blockquote style="margin-left:40px;border:none;"><div style="width:1600.02px;"><div style="font-size:15px;width:533.328px;"><div style="text-align:left;"><div style="width:533.328px;"><div style="width:1600.02px;line-height:1;"><div style="width:533.328px;"><div style="width:1600.02px;line-height:1.2;"><div style="width:533.328px;"><p style="text-align:center;"><span style="font-family:Raleway, sans-serif;font-size:14px;color:rgb(11, 28, 45);"><br></span></p></div></div></div></div></div></div></div></div></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin-left:40px;border:none;"><blockquote style="margin-left:40px;border:none;"><div style="width:1600.02px;"><div style="font-size:15px;width:533.328px;"><div style="text-align:left;"><div style="width:533.328px;"><div style="width:1600.02px;line-height:1;"><div style="width:533.328px;"><div style="width:1600.02px;line-height:1.2;"><div style="width:533.328px;"><h3><div style="text-align:center;"><span style="font-size:18px;font-weight:700;color:rgb(11, 28, 45);">Strengthen financials</span></div></h3></div></div></div></div></div></div></div></div></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin-left:40px;border:none;"><blockquote style="margin-left:40px;border:none;"><div style="width:1600.02px;"><div style="font-size:15px;width:533.328px;"><div style="text-align:left;"><div style="width:533.328px;"><div style="width:1600.02px;line-height:1;"><div style="width:533.328px;"><div style="width:1600.02px;line-height:1.2;"><div style="width:533.328px;"><h3><div style="text-align:center;line-height:1;"><span style="font-size:14px;color:rgb(11, 28, 45);">Ensure financial liquidity with an operating expenditure-driven cost model, reduced total cost of ownership, and data-enabled policies to manage cash and working capital.</span></div></h3></div></div></div></div></div></div></div></div></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin-left:40px;border:none;"><blockquote style="margin-left:40px;border:none;"><div style="width:1600.02px;"><div style="font-size:15px;width:533.328px;"><div style="text-align:left;"><div style="width:533.328px;"><div style="width:1600.02px;line-height:1;"><div style="width:533.328px;"><div style="width:1600.02px;line-height:1.2;"><div style="width:533.328px;"><h3><div style="text-align:center;line-height:1;"><span style="font-size:14px;color:rgb(11, 28, 45);"><br></span></div></h3></div></div></div></div></div></div></div></div></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin-left:40px;border:none;"><blockquote style="margin-left:40px;border:none;"><div style="width:1600.02px;"><div style="font-size:15px;width:533.328px;"><div style="text-align:left;"><div style="width:533.328px;"><div style="width:1600.02px;line-height:1;"><div style="width:533.328px;"><div style="width:1600.02px;line-height:1.2;"><div style="width:533.328px;"><h3><div style="text-align:center;line-height:1;"><img src="https://images.unsplash.com/photo-1569025690938-a00729c9e1f9?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=Mnw0NTc5N3wwfDF8c2VhcmNofDd8fGZpbmFuY2V8ZW58MHx8fHwxNjE3NzYyOTUx&ixlib=rb-1.2.1&q=80&w=1080"></div></h3></div></div></div></div></div></div></div></div></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote><div><div style="text-align:center;"><div style="width:1600.02px;"><div style="font-size:15px;width:533.328px;"><div style="text-align:left;"><div style="width:1600.02px;"><div style="width:533.328px;"><div style="width:1600.02px;"><div style="width:533.328px;"><div style="width:1600.02px;"><div style="width:533.328px;"><div style="width:1600.02px;line-height:1;"><div style="width:533.328px;"><div style="width:1600.02px;line-height:1.2;"><div style="width:533.328px;"><span style="font-size:14px;font-family:Raleway, sans-serif;color:rgb(11, 28, 45);"></span></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div><div><div style="text-align:center;"><div style="width:1600.02px;"><div style="font-size:15px;width:533.328px;"><div style="text-align:left;"><div style="width:1600.02px;"><div style="width:533.328px;"><div style="width:1600.02px;"><div style="width:533.328px;"><div style="width:1600.02px;"><div style="width:533.328px;"><div style="width:1600.02px;line-height:1;"><div style="width:533.328px;"><div style="width:1600.02px;line-height:1.2;"><div style="width:533.328px;"><h3><p></p></h3></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><div style="text-align:center;"><div style="width:1600.02px;"><div style="font-size:15px;width:533.328px;"><div style="text-align:left;"><div style="width:1600.02px;"><div style="width:533.328px;"><div style="width:1600.02px;"><div style="width:533.328px;"><div style="width:1600.02px;"><div style="width:533.328px;"><div style="width:1600.02px;line-height:1;"><div style="width:533.328px;"><div style="width:1600.02px;line-height:1.2;"><div style="width:533.328px;"><h3><div style="line-height:1.5;"><div style="line-height:1.5;"><br></div></div></h3></div></div></div></div></div></div></div></div></div></div></div></div></div></div></blockquote></blockquote><div><div style="text-align:center;"><div style="width:1600.02px;"><div style="font-size:15px;width:533.328px;"><div style="text-align:left;"><div style="width:1600.02px;"><div style="width:533.328px;"><div style="width:1600.02px;"><div style="width:533.328px;"><div style="width:1600.02px;"><div style="width:533.328px;"><div style="width:1600.02px;line-height:1;"><div style="width:533.328px;"><div style="width:1600.02px;line-height:1.2;"><div style="width:533.328px;"><h3><p></p></h3></div></div></div><div style="width:533.328px;"><h3><div><p></p></div></h3></div></div></div><div style="width:533.328px;"><h3><div><p></p></div></h3></div></div></div><div style="width:533.328px;"><h3><div><p></p></div></h3></div></div></div><div style="width:533.328px;"><h3><div><p></p></div></h3></div></div></div></div></div></div></div></div>
</div><div data-element-id="elm_F0EDQ7rhIPXd2iN7EjMllA" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_F0EDQ7rhIPXd2iN7EjMllA"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><p><span style="color:inherit;"></span></p><div style="text-align:center;"><div><div style="font-size:15px;width:533.328px;"><div style="text-align:left;"><div><div><div><div><div><div><div><div><div><div><h3></h3></div></div></div></div></div></div></div></div></div></div></div></div></div></div><p></p><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><div><div style="font-size:15px;width:533.328px;"><div style="text-align:left;"><div><div><div><div><div><div><div><div><div><div><span style="font-size:24px;color:rgb(0, 0, 0);"><div style="text-align:center;"><span style="font-size:20px;font-weight:600;">Contact Customer Consulting Group at&nbsp;</span><a href="mailto:info@customerconsulting.com.au?subject=I%20want%20to%20more%20about%20building%20business%20resilience" rel="">info@customerconsulting.com.au</a><span style="font-size:20px;font-weight:600;">&nbsp;to discover how you can address these areas to strengthen your businesses resiliance, empower your people and digitally transform your team and organisation.</span></div></span></div></div></div></div></div></div></div></div></div></div></div></div></div></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><blockquote style="margin-left:40px;text-align:center;"><blockquote style="margin-left:40px;"><div><div style="font-size:15px;width:533.328px;"><div style="text-align:left;"><div><div><div><div><div><div><div><div><div><div><span style="font-size:24px;"><div><span style="font-size:20px;font-weight:600;"><br></span></div></span></div></div></div></div></div></div></div></div></div></div></div></div></div></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote></div>
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</div></div></div></div></div></div> ]]></content:encoded><pubDate>Wed, 07 Apr 2021 12:40:50 +1000</pubDate></item><item><title><![CDATA[Your Online Presence]]></title><link>https://www.customerconsulting.com.au/blogs/post/Your-Online-Presence</link><description><![CDATA[<img align="left" hspace="5" src="https://www.customerconsulting.com.au/a pessimist sees the difficulty in every opportunity..png"/>We have all, in some way or another, felt the effects of COVID-19. Whether it be on our families, our businesses, our finance or our mental health, ev ]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_LfMwqSiySy28c-G8OQy2Hg" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_EetCYKt4S3OxsSaDspZ0Zw" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_AZzCDc1nSiKt64z0xuDJww" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_I_5ZVF2eTn67RnrS9KHIJA" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_I_5ZVF2eTn67RnrS9KHIJA"].zpelem-heading { border-radius:1px; } </style><h2
 class="zpheading zpheading-align-center " data-editor="true">We've been thrust into a new world of working, where do we start?</h2></div>
<div data-element-id="elm_Cz5Xz1fNQA6XIvgUZhoJXw" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_Cz5Xz1fNQA6XIvgUZhoJXw"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-center " data-editor="true"><p><span style="color:inherit;"></span></p><div><p style="margin-bottom:11px;"><span style="font-size:11pt;"><span style="color:rgb(40, 50, 160);">We have all, in some way or another, felt the effects of COVID-19. Whether it be on our families, our businesses, our finance or our mental health, every person on the planet has dealt with the pandemic’s adversity. </span></span></p><p style="margin-bottom:11px;"><span style="font-size:11pt;"><span style="color:rgb(40, 50, 160);">However, there has also been some hope to rise through to everchanging struggles. </span></span></p><p style="margin-bottom:11px;"><span style="font-size:11pt;"><span style="color:rgb(40, 50, 160);">People are banding together to assist those more vulnerable to contracting COVID-19. The environment has had a chance to breathe from the endless effects of population growth. We’re looking out for one another’s health as well as our own. Our dogs are getting so many walks! </span></span></p><p style="margin-bottom:11px;"><span style="font-size:11pt;"><span style="color:rgb(40, 50, 160);">Though we are in the thick of what could be months confined to ‘lock down’ living, I’d like to think more about how we will come out the other side, with an economy that survived hardship and learnt a few lessons about smart business.</span></span></p><p style="margin-bottom:11px;"><img src="/a%20pessimist%20sees%20the%20difficulty%20in%20every%20opportunity..png" style="color:rgb(40, 50, 160);width:807px;height:269px;"><br></p><p style="margin-bottom:11px;"><span style="color:rgb(40, 50, 160);font-size:11pt;"><br></span></p><p style="margin-bottom:11px;"><span style="color:rgb(40, 50, 160);font-size:11pt;">It is a time where we can reflect on our preparation, diversification and our ability to adapt to change as smaller companies. Ask yourself ‘Have I done everything in my power to stay in business during this economic crisis?’</span><br></p><p style="margin-bottom:11px;"><span style="font-size:11pt;"><span style="color:rgb(40, 50, 160);">The reality is, not all of us will make it. But we will all have new opportunities to build from so long as we take the time to wise up and take an attitude of ‘what we can do, we will’.</span></span></p><p style="margin-bottom:11px;"><span style="font-size:11pt;"><span style="color:rgb(40, 50, 160);">I have compiled some thoughts and ideas built from experience and market research that may help you to come out of this challenge having learnt what your business can cope with, where to save time and resources and ultimately how to work smarter, not harder. </span></span></p><p style="margin-bottom:11px;"><span style="font-size:11pt;"><span style="color:rgb(40, 50, 160);">Today we focus on online presence.</span></span></p><p style="margin-bottom:11px;"><span style="font-size:11pt;color:rgb(40, 50, 160);"><span style="font-weight:700;font-size:18px;">So, you’re online, now what?</span><br> Are your customers able to reach you easily? Is your booking/checkout system too cumbersome to be a competitor? Are you customers experiencing the same level of care online as they were in store?</span></p><p style="margin-bottom:11px;"><span style="font-size:11pt;"><span style="color:rgb(40, 50, 160);">Many people believe that ‘going online’ takes away the personal customer experience. Many feel they’ve been forced into a world they don’t feel comfortable with.</span></span></p><p style="margin-bottom:11px;"><span style="font-size:11pt;"><span style="color:rgb(40, 50, 160);">What they don’t understand is that the online experience, when done well, can be as important as a first impression. An easy-to-navigate webstore, simple filtering functions, seamless checkout process and several payment options means you have truly considered the customer experience within your online presence, making them feel valued simply because it was easy to buy from you. </span></span></p><p style="margin-bottom:11px;"><span style="font-size:11pt;"><span style="color:rgb(40, 50, 160);">Now we have time to focus more on our online presence, we should be considering what mattered to your customers in store and transferring this to your online shopfront. </span></span></p><p style="margin-bottom:11px;"><span style="font-size:11pt;color:rgb(40, 50, 160);"><span style="font-weight:700;">Did your bright, fun window displays draw people in?</span>&nbsp;</span></p><p style="margin-bottom:11px;"><span style="font-size:11pt;color:rgb(40, 50, 160);">Your website should reflect that same colourful flair.</span></p><p style="margin-bottom:11px;"><span style="font-size:11pt;color:rgb(40, 50, 160);"><br><span style="font-weight:700;">Did the free tea or coffee in the waiting area give you an edge over competition?</span>&nbsp;</span></p><p style="margin-bottom:11px;"><span style="font-size:11pt;color:rgb(40, 50, 160);">Throw in a free treat in your shopping cart that has similar financial impact to you as that hot cuppa did in store.</span></p><p style="margin-bottom:11px;"><span style="font-size:11pt;color:rgb(40, 50, 160);"><br><span style="font-weight:700;">Maybe it was the homely familiarity of seeing your face that gave you loyal customers?</span>&nbsp;</span></p><p style="margin-bottom:11px;"><span style="font-size:11pt;color:rgb(40, 50, 160);">So, fill your online presence with photos and language you would greet them with so they can still feel connected.&nbsp;</span></p><p style="margin-bottom:11px;"><span style="font-size:11pt;color:rgb(40, 50, 160);"><br></span></p><p style="margin-bottom:11px;"><span style="font-size:18px;color:rgb(40, 50, 160);">The most important takeaway here is don’t let yourself be forgotten. <br>But this means you need to adapt.</span></p><p style="margin-bottom:11px;"><span style="font-size:11pt;color:rgb(40, 50, 160);">There is also many great tech options that can make this process really easy for you. My favourite is Zoho, it is by far the most comprehensive and well-rounded suite and has a range of apps that can help you to build up an ecommerce website, easily manage inventory and help you to market your brand on all social channels from one page. You don’t need to know how to code to use it, just how to market to your target <span style="font-style:italic;">(and don’t forget CCG can provide the expert touch if you need to go the extra mile or your just feeling stuck)</span>. <br>For the full range of products go here:&nbsp;<a href="https://www.zoho.com/">https://www.zoho.com/</a></span></p></div></div>
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</div></div></div></div></div></div> ]]></content:encoded><pubDate>Thu, 02 Apr 2020 09:35:02 +1100</pubDate></item><item><title><![CDATA[How to effectively work from home]]></title><link>https://www.customerconsulting.com.au/blogs/post/How-to-effectively-work-from-home</link><description><![CDATA[<img align="left" hspace="5" src="https://www.customerconsulting.com.auhttps://images.unsplash.com/photo-1489110804417-276c3f517515?ixlib=rb-1.2.1&amp;q=80&amp;fm=jpg&amp;crop=entropy&amp;cs=tinysrgb&amp;w=1080&amp;fit=max&amp;ixid=eyJhcHBfaWQiOjQ1Nzk3fQ"/>During the COVID-19 situation, many of us will be forced to try to work from home. But what can we do to use this time effectively?]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_HH_lTyrKSZ6OUXDBSKf-eA" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_VGP0PRhbRJakVi3Jw_jA4A" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_NkAKZMZhQiyGfJkb87vbgw" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_py2TDGAmRHW9GIAAmZmQsg" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_py2TDGAmRHW9GIAAmZmQsg"].zpelem-heading { border-radius:1px; } </style><h2
 class="zpheading zpheading-align-center " data-editor="true">Stay safe and continue working...</h2></div>
<div data-element-id="elm_s0syN2vzS-qVzy8wrnPtiw" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_s0syN2vzS-qVzy8wrnPtiw"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-center " data-editor="true"><p><span style="color:rgb(40, 50, 160);">In addition to helping our customers mobilise their workforce, at Customer Consulting Group, we &quot;drink&nbsp;our own champagne&quot; so to speak, by having several employees who have been successfully working from home most days since they joined the organisation, and as such have become somewhat experts on 'telework'.</span></p><p><span style="color:rgb(40, 50, 160);"><br></span></p><p><span style="color:rgb(40, 50, 160);">Here are our top tips to help you work from home amidst the current situation to help do your part in preventing the spread of COVID-19 and helping our Aussie economy stay afloat.</span></p><p><span style="color:rgb(40, 50, 160);"><br></span></p><p><span style="color:rgb(40, 50, 160);"><span style="font-family:Raleway, sans-serif;font-size:24px;"><span style="font-weight:700;">1. Develop a g</span><span style="font-weight:700;">ood routine.</span></span><span style="font-size:16px;font-weight:700;">&nbsp;</span></span></p><p style="text-align:left;"></p><p><span style="color:rgb(40, 50, 160);"><br style="text-align:right;"></span></p><p><span style="color:rgb(40, 50, 160);"><img src="https://images.unsplash.com/photo-1474859569645-e0def92b02bc?ixlib=rb-1.2.1&q=80&fm=jpg&crop=entropy&cs=tinysrgb&w=1080&fit=max&ixid=eyJhcHBfaWQiOjQ1Nzk3fQ" style="width:366px;height:244px;"><span style="font-size:16px;font-weight:700;"><br></span></span></p><p><span style="color:rgb(40, 50, 160);"><br></span></p><p style="outline:none 0px;"><span style="color:rgb(40, 50, 160);">Get up early, like you normally would to head into the office. Have your breakfast, make a coffee, then head down the hall into your office. Set yourself up, fire up the laptop and get stuck in.&nbsp;</span></p><p><span style="font-size:16px;font-weight:700;color:rgb(40, 50, 160);"></span></p><p><span style="color:rgb(40, 50, 160);">Creating a good morning routine for yourself that is similar to that of working in an office will help you to maintain solid working habits and motivation as you get used to seperating your home life from your work life within the same environment.&nbsp;</span></p><p><span style="color:rgb(40, 50, 160);"><br></span></p><p><span style="font-family:Raleway, sans-serif;color:rgb(40, 50, 160);"><br></span></p><p><span style="font-size:24px;font-weight:700;font-family:Raleway, sans-serif;color:rgb(40, 50, 160);">2. Manage yourself.&nbsp;</span></p><p><span style="font-size:16px;font-weight:700;color:rgb(40, 50, 160);"><br></span></p><p><span style="font-size:16px;font-weight:700;color:rgb(40, 50, 160);"><img src="https://images.unsplash.com/photo-1506784983877-45594efa4cbe?ixlib=rb-1.2.1&q=80&fm=jpg&crop=entropy&cs=tinysrgb&w=1080&fit=max&ixid=eyJhcHBfaWQiOjQ1Nzk3fQ" style="width:351px;height:236px;"><br></span></p><p><span style="font-size:16px;font-weight:700;color:rgb(40, 50, 160);"><br></span></p><p><span style="color:rgb(40, 50, 160);">Set up your day like you normally would. Check your calendar, schedule your meetings and write a to-do list using an app like Microsoft Planner or Zoho Connect. By micro-managing yourself, you will learn to become accustom to completing your tasks efficiently. Making sure you use the best technology to do this will also help you to focus on how to make the most of being more mobile.</span></p><p><span style="color:rgb(40, 50, 160);">You'll also need to give yourself some ground rules to prevent the quick Facebook check up from becoming an hour of mindless scrolling because noone is there to look over your shoulder. Consider promoting productivity by rewarding yourself with a quick walk around the block or five minutes in the kitchen to grab a snack on completion of a task or after 20 minutes of solid effort.</span></p><p><span style="color:rgb(40, 50, 160);"><br></span></p><p><span style="font-family:Raleway, sans-serif;color:rgb(40, 50, 160);"><br></span></p><p><span style="font-size:24px;font-weight:700;font-family:Raleway, sans-serif;color:rgb(40, 50, 160);">3. Communicate frequently.&nbsp;</span></p><p><span style="font-size:16px;font-weight:700;color:rgb(40, 50, 160);"><br></span></p><p><span style="font-size:16px;font-weight:700;color:rgb(40, 50, 160);"><img src="https://images.unsplash.com/photo-1525182008055-f88b95ff7980?ixlib=rb-1.2.1&q=80&fm=jpg&crop=entropy&cs=tinysrgb&w=1080&fit=max&ixid=eyJhcHBfaWQiOjQ1Nzk3fQ" style="width:345px;height:230px;"><br></span></p><p><span style="font-size:16px;font-weight:700;color:rgb(40, 50, 160);"><br></span></p><p><span style="color:rgb(40, 50, 160);">Make sure you and your team have an effective comunication platform such as Microsoft Teams, Zoho Cliq or even WhatsApp to be able to communicate regularly and as quickly as needed. You won't be able to quickly duck by a colleagues desk to ask questions from home, so you need to ensure you have an effective means of communication.&nbsp;</span></p><p><span style="color:rgb(40, 50, 160);">It's also a good way for those socialites among us to continue getting the positive human connection that working from home can lack in.</span></p><p><span style="color:rgb(40, 50, 160);">Remember you will need to practice extra courtesy as you can't see what others are doing and want to prevent interrupting others work.&nbsp;<br><br></span></p><p><span style="font-style:italic;color:rgb(40, 50, 160);">As a side note, CCG can help you to set up your communication systems right from the beginning. We also have partnerships with telecommunications companies that can ensure you have accessible phone systems that connect to your home office.&nbsp;</span></p><p><span style="color:rgb(40, 50, 160);"><br></span></p><p><span style="color:rgb(40, 50, 160);"><br></span></p><p><span style="font-size:24px;font-weight:700;font-family:Raleway, sans-serif;color:rgb(40, 50, 160);">4. Take regular breaks.&nbsp;</span></p><p><span style="font-size:16px;font-weight:700;color:rgb(40, 50, 160);"><br></span></p><p><span style="font-size:16px;font-weight:700;color:rgb(40, 50, 160);"><img src="https://images.unsplash.com/photo-1530049625133-46d513586ab7?ixlib=rb-1.2.1&q=80&fm=jpg&crop=entropy&cs=tinysrgb&w=1080&fit=max&ixid=eyJhcHBfaWQiOjQ1Nzk3fQ" style="width:322px;height:483px;"><br></span></p><p><span style="font-size:16px;font-weight:700;color:rgb(40, 50, 160);"><br></span></p><p><span style="color:rgb(40, 50, 160);">Many people forget self care when working from home and will work from dawn til dusk everyday just because they are in the comfort of their own home. Burning out is possible to do even if you are working at home, so you need to ensure you take your lunch break and you finish on time. The boundaries of work life balance are easier to cross when you're home, so set alarms or reminders to take breaks or finish working by 5pm if that's what it takes to give you a routined work day.&nbsp;</span></p><p><span style="color:rgb(40, 50, 160);"><br></span></p><p><span style="color:rgb(40, 50, 160);"><br></span></p><p><span style="font-size:16px;font-weight:700;color:rgb(40, 50, 160);"></span></p><p><span style="font-size:16px;font-weight:700;color:rgb(40, 50, 160);"></span></p><p><span style="font-size:16px;font-weight:700;color:rgb(40, 50, 160);"><span style="font-family:Raleway, sans-serif;font-size:24px;"><span>5. Set up your space.&nbsp;</span></span><br><br><img src="https://images.unsplash.com/photo-1522684894605-cdcdf44be259?ixlib=rb-1.2.1&q=80&fm=jpg&crop=entropy&cs=tinysrgb&w=1080&fit=max&ixid=eyJhcHBfaWQiOjQ1Nzk3fQ" style="width:334px;height:501.5px;"><br><br></span></p><p><span style="color:rgb(40, 50, 160);">One of the major upsides to working from home is your actual office/working space. Often we aren't able to express ourselves in our working space, but freedom of expression can be quite motivating to people as they tend to feel more comfortable and confident surrounded by things that make them happy. Put up some artwork, hang some cool curtains, plaster your wall in photos of your children and dog... Make your space your own, inviting and warm, full of your favourite colours and textures that make you feel energised and enthused to be in your home office.&nbsp;</span></p><p><span style="color:rgb(40, 50, 160);">Just remember to keep a professional space for when you've got those corporate meetings with the CEO or VIP clients...&nbsp;</span></p><p><span style="color:rgb(40, 50, 160);"><br></span></p><p><span style="color:rgb(40, 50, 160);font-style:italic;">Quick Tip: With Microsoft Teams you can even blur your background to give that extra professionalism and tech-savvy feel to your home office meetings.</span></p><p><span style="color:rgb(40, 50, 160);"><br></span></p><p><span style="font-family:Raleway, sans-serif;color:rgb(40, 50, 160);"><br></span></p><p><span style="font-family:Raleway, sans-serif;font-size:24px;color:rgb(40, 50, 160);"><span style="font-weight:700;">6. P</span><span style="font-weight:700;">lan.</span></span></p><p><span style="font-size:16px;font-weight:700;color:rgb(40, 50, 160);"><br></span></p><p><span style="color:rgb(40, 50, 160);"><img src="https://images.unsplash.com/photo-1456324504439-367cee3b3c32?ixlib=rb-1.2.1&q=80&fm=jpg&crop=entropy&cs=tinysrgb&w=1080&fit=max&ixid=eyJhcHBfaWQiOjQ1Nzk3fQ" style="width:394.5px;height:263px;"><span style="font-size:16px;font-weight:700;"><br></span></span></p><p><span style="font-size:16px;font-weight:700;color:rgb(40, 50, 160);"><br></span></p><p><span style="color:rgb(40, 50, 160);">Finally, create a plan for each day and commit to getting it done.&nbsp;</span></p><p><span style="color:rgb(40, 50, 160);">If you can say it aloud, as though you are reporting into your manager, 'I will be getting XYZ completed today', then you are making a silent goal for yourself. You know you can do it, you've told yourself you will do it, now do it.</span></p><p><span style="color:rgb(40, 50, 160);"><br></span></p><p><span style="color:rgb(40, 50, 160);">All in all, it takes a little discipline and a lot more focus to work from home. Heed the above advice&nbsp;and you will have a much better experience working from home during the COVID-19 situation.</span></p><p><span style="color:rgb(40, 50, 160);"><br></span></p><p><span style="font-weight:700;color:rgb(40, 50, 160);">If you want some help optimising your technology to work from home more effectively, send us an email to find out how we can help:&nbsp;</span></p><p><span style="font-weight:700;color:rgb(40, 50, 160);">info@customerconsulting.com.au.</span></p><p><span style="font-weight:700;color:rgb(40, 50, 160);"><br></span></p><p><span style="font-weight:700;font-style:italic;font-size:16px;color:rgb(1, 58, 81);">We are putting together some training and information sessions for anyone to attend to help you navigate the current economic climate. Take our survey to tell us what you would like to learn about most:&nbsp;<a href="https://survey.zohopublic.com/zs/54CN8J">https://survey.zohopublic.com/zs/54CN8J</a></span></p><p><br></p></div>
</div></div></div></div></div></div> ]]></content:encoded><pubDate>Tue, 17 Mar 2020 17:29:30 +1100</pubDate></item><item><title><![CDATA[Truly Mobile CRM]]></title><link>https://www.customerconsulting.com.au/blogs/post/truly-mobile-crm</link><description><![CDATA[<img align="left" hspace="5" src="https://www.customerconsulting.com.auhttps://images.unsplash.com/photo-1423784346385-c1d4dac9893a?ixlib=rb-1.2.1&amp;q=80&amp;fm=jpg&amp;crop=entropy&amp;cs=tinysrgb&amp;w=1080&amp;fit=max&amp;ixid=eyJhcHBfaWQiOjQ1Nzk3fQ"/>Zoho has developed the perfect connection between you, your desk and your business with CRM Mobile. It's advanced design and interface gives it an eas ]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_YHtw-BuNSsqRnPN3NAv5cA" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_1UnaMh9iRLylFt68BXzPmA" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_2xrowI_ZTreX6RBou_FOxw" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_s2HdZmK8RAqSoPfes9wb7g" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_s2HdZmK8RAqSoPfes9wb7g"].zpelem-heading { border-radius:1px; } </style><h2
 class="zpheading zpheading-align-center " data-editor="true">Zoho CRM, on my mobile?</h2></div>
<div data-element-id="elm_aJU3HXvST2e4pUJCtQTtDw" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_aJU3HXvST2e4pUJCtQTtDw"].zpelem-text { font-family:Lato,sans-serif; font-size:14px; font-weight:400; border-radius:1px; } [data-element-id="elm_aJU3HXvST2e4pUJCtQTtDw"].zpelem-text :is(h1,h2,h3,h4,h5,h6){ font-family:Lato,sans-serif; font-size:14px; font-weight:400; } </style><div class="zptext zptext-align-center " data-editor="true"><p><span style="font-size:20px;">Zoho has developed the perfect connection between you, your desk and your business with CRM Mobile. It's advanced design and interface gives it an ease of use that will allow you to see what you need to, when you need to and can even keep you going while you're offline.&nbsp;<br><br></span></p><p><span style="font-size:20px;"><span>The mobile version allows you to access contacts, leads and accounts on the go, view contact histories, schedules and keep on top of your meetings.&nbsp;<br></span><span><br></span></span></p><p><span style="font-size:20px;"><span>You can collaborate in real time with your staff, colleagues and clients, so you don't miss a beat and closing a sale doesn't rely on being at your desk or lugging around laptops.&nbsp;<br></span><span><br></span></span></p><p><span style="font-size:20px;">This means you can shorten the sales cycle, close more deals faster because you have more accessibility.&nbsp;</span></p><div><span style="font-size:20px;"><br></span></div><div><span style="font-size:20px;">Here at CCG, we know the importance of thinking and acting on your feet in the rush to beat the competition. We think Zoho CRM has created a solid option to achieve this and can help you get it optimised to perform at its peak for your unique business and needs.&nbsp;</span></div><div><span style="font-size:20px;"><br></span></div><div><span style="font-size:20px;">We are all about enhancing our customer's experience, you know that!&nbsp;</span></div><div><span style="font-size:20px;">That's why we have decided to endorse Zoho CRM Mobile. Because we use it, we know it and we can make it work best for you.</span></div><div><span style="font-size:20px;"><br></span></div><div><span style="font-size:20px;">Here is a cool feature for you to check out:&nbsp;</span></div><div><span style="font-size:20px;">In the app, click on Map View&nbsp;</span></div><div><br></div></div>
</div><div data-element-id="elm_FCA3aLKriphAonUGzi9FrQ" data-element-type="image" class="zpelement zpelem-image "><style> [data-element-id="elm_FCA3aLKriphAonUGzi9FrQ"].zpelem-image { border-radius:1px; } </style><div data-caption-color="" data-size-tablet="" data-size-mobile="" data-align="center" data-tablet-image-separate="" data-mobile-image-separate="" class="zpimage-container zpimage-align-center zpimage-size-small zpimage-tablet-fallback-small zpimage-mobile-fallback-small hb-lightbox " data-lightbox-options="
                type:fullscreen,
                theme:dark"><figure role="none" class="zpimage-data-ref"><span class="zpimage-anchor" role="link" tabindex="0" aria-label="Open Lightbox" style="cursor:pointer;"><picture><img class="zpimage zpimage-style-none zpimage-space-none " src="/InkedScreenshot_20200309-143929_LI.jpg" size="small" data-lightbox="true" style="width:1080px;"/></picture></span></figure></div>
</div><div data-element-id="elm_wv6lwjaR5YEwilNA0upMjg" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_wv6lwjaR5YEwilNA0upMjg"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><p style="text-align:center;"><span style="color:inherit;"><span style="font-size:20px;">See the blue dots? Thos are the clients in your area. Now you can reach out and catch up with them, maybe even make that extra sale to reach your KPIs this month!</span></span><br></p></div>
</div><div data-element-id="elm_RRkvB3OxaafSnW-d9iOAVg" data-element-type="image" class="zpelement zpelem-image "><style> [data-element-id="elm_RRkvB3OxaafSnW-d9iOAVg"].zpelem-image { border-radius:1px; } </style><div data-caption-color="" data-size-tablet="" data-size-mobile="" data-align="center" data-tablet-image-separate="" data-mobile-image-separate="" class="zpimage-container zpimage-align-center zpimage-size-small zpimage-tablet-fallback-small zpimage-mobile-fallback-small hb-lightbox " data-lightbox-options="
                type:fullscreen,
                theme:dark"><figure role="none" class="zpimage-data-ref"><span class="zpimage-anchor" role="link" tabindex="0" aria-label="Open Lightbox" style="cursor:pointer;"><picture><img class="zpimage zpimage-style-none zpimage-space-none " src="/InkedScreenshot_20200309-143454_LI.jpg" size="small" data-lightbox="true" style="width:898px;"/></picture></span></figure></div>
</div><div data-element-id="elm_w9Suqr2MQ1SfnNmKUPpGhw" data-element-type="button" class="zpelement zpelem-button "><style> [data-element-id="elm_w9Suqr2MQ1SfnNmKUPpGhw"].zpelem-button{ border-radius:1px; } </style><div class="zpbutton-container zpbutton-align-center "><style type="text/css"></style><a class="zpbutton-wrapper zpbutton zpbutton-type-primary zpbutton-size-md zpbutton-style-roundcorner " href="https://www.zoho.com/crm/mobile/" target="_blank"><span class="zpbutton-content">Find out more </span></a></div>
</div></div></div></div></div></div> ]]></content:encoded><pubDate>Mon, 09 Mar 2020 15:45:34 +1100</pubDate></item><item><title><![CDATA[10 Reasons Why you should be thinking about Social Networking online.]]></title><link>https://www.customerconsulting.com.au/blogs/post/10-reasons-why-you-should-be-thinking-about-social-networking-online.</link><description><![CDATA[<img align="left" hspace="5" src="https://www.customerconsulting.com.au/Social Media.png"/>]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_GbJAWdMLSqWUJsQyRCob6w" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_mAeCmrxHQEeuX1CHIVvjHQ" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_kIFRcub4SgaPqJInHz55CQ" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"> [data-element-id="elm_kIFRcub4SgaPqJInHz55CQ"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_d-hRVwivCk8gH8mZyHA0aw" data-element-type="image" class="zpelement zpelem-image "><style> [data-element-id="elm_d-hRVwivCk8gH8mZyHA0aw"].zpelem-image { border-radius:1px; } </style><div data-caption-color="" data-size-tablet="" data-size-mobile="" data-align="center" data-tablet-image-separate="" data-mobile-image-separate="" class="zpimage-container zpimage-align-center zpimage-size-original zpimage-tablet-fallback-original zpimage-mobile-fallback-original hb-lightbox " data-lightbox-options="
                type:fullscreen,
                theme:dark"><figure role="none" class="zpimage-data-ref"><span class="zpimage-anchor" role="link" tabindex="0" aria-label="Open Lightbox" style="cursor:pointer;"><picture><img class="zpimage zpimage-style-none zpimage-space-none " src="/10%20reasons%20why.png" size="original" data-lightbox="true"/></picture></span></figure></div>
</div></div></div></div></div></div> ]]></content:encoded><pubDate>Fri, 21 Feb 2020 14:24:57 +1100</pubDate></item></channel></rss>